It's interesting that over the past few years, there's a trend to accept and embrace failure. It seems that failure is now the new badge to add to my chic status. However, based on my experience when you actually face failure, its humbling and oddly comforting. Its an inevitable battle on the path to victory but the battle scars never fully heal. Only your heart knows what it takes to kill failure, but it’s up to your mind to exploit its weaknesses.

Failure is waking up one day and realizing that some time ago, you began a journey. You, too, were excited and unashamed about the prospects of learning and experiencing the world! Every stride you took carried a whimsical tune and naive optimism that only new entrepreneurs understand. People around you began to question your judgment and actions (some sneered insanity). Yet, you knew that these people wouldcome running back to you with their hat in hand to relish in your success. Overtime reality starts to temper your enthusiasm but you saw an opportunity to provide for humanity...scalably.

Today, however, is wildly different. Your enthusiasm evaporated. Your spirits are tarnished. All hope has vanished as have your family, friends, and employees. You begin to question your ambitions and mostly your intelligence/sanity. You get out of bed only to fall back on your sweat-drenched pillow. You've been hit square in your chest and its knocked all the entrepreneurial wind out of you. Your dreams have been murdered! Instead of waking up to a cheerful glee, you peer into bitterness. You've worked day and night over a long period of time only to realize nothing. All the work you poured into your execution is wasted. There's nothing to show progress.

Failure is when everything you cherished slips away. Failure hurts, stings, burns, and irritates. It lingers in the corners waiting for an ominous moment to pounce as success gets tired of nourishing you. Failure is realizing the world has other ambitions and cares less about your happiness. If you believe that failure is fun and just embracing it answers life, then you are mistaken. Failure is when you lose it. It's when standing by yourself feels lonely. Failure throws sand in your eyes. It pushes you when you're weak and pulls you when you're struggling. It loves when you wither and hates your smiles. Never confuse failure with evil, failure has its own ambitions. Evil has motivations to advance its position in the world. Failure is a black hole, it never stops sucking. Overcoming failure is more emotional than logical and the more you reason the worse it gets. It’s when your belief system starts to crack. Failure must be embraced but never think it's a rollercoaster that endorses fun. It's a rollercoaster that takes you to the depths of the world you never wanted to see. It spirals out of control into an abyss. When you get past it, that's where the fun begins...